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Mastering Amazon
UNIT 1: INTRO & SETTINGS
START HERE : READ this before you start (IMPORTANT)
1.1: How to complete the Profile for Artisans (12:55)
1.2: How to set up your shipping settings (26:01)
1.3: How to set up your Tax settings (4:51)
1.4: How to set up your Gift settings (6:05)
1.5: How to set up your Info & policies (5:18)
1.6: How to set up Notifications (3:35)
1.7: How to set up your Return Settings (25:56)
1.8 How to BULK Edit Your Processing Times (14:08)
UNIT 2: EXPLORE: Amazon SEO Research (Handmade & Regular Amazon Listings)
2.1: The 10 Steps to Brainstorming Successfully (9:58)
2.2: How to find the BEST keywords for your listings (26:58)
2.3: How to find MUCH MORE keywords then you ever thought! (8:02)
2.4: My Recommended Keyword Search Tool That Will Save You Tons of Time! (24:15)
UNIT 3: PREPARE: Applying SEO to your Listings (Handmade & REGULAR AMAZON Listings)
PLEASE WATCH BEFORE STARTING THIS SECTION - HOW TO SET UP A LISTING (5:21)
3.1: How to Implement Keywords in your Amazon Listings (TITLE) (20:00)
3.2: How to Implement Keywords in your Amazon Listings (Style Keywords & Search Terms)* (27:34)
3.3: SEO Checklist
UNIT 4: PREPARE: Descriptions
PLEASE WATCH BEFORE STARTING THIS SECTION - Where to Edit the Listing Description (1:29)
4.1: My SIMPLE Formula for Writing a Killer Description (9:14)
4.2: Format & Include Other Details in Your Description for Conversions (19:41)
4.3: "Additional Info" That Will Optimize Your Descriptions (24:18)
4.4: Description Checklist
UNIT 5: PREPARE: Images
PLEASE WATCH BEFORE STARTING THIS SECTION - Where to ADD and EDIT photos (1:35)
5.1: Image Technical Requirements
5.2: 5 Types of Images you NEED to Increase Your Sales (17:56)
5.3: How to Create Your Own Variations/Customizations Chart (20:16)
5.4: Listing Image Checklist
UNIT 6: PREPARE: Customizations/Variations
PLEASE READ BEFORE STARTING
PLEASE WATCH BEFORE STARTING: How to Edit + Add Customization Information (2:07)
6.1: 3 Reasons why you should Offer Customizations? (4:31)
6.2: Amazon Handmade: The 3 Different Types of Customizations (12:37)
6.3: Amazon Handmade: 3 Customization Hacks that will Help Close Sales (14:10)
6.4: Amazon Handmade: How to Set up Your Customizations Based on Your Product Type (35:31)
6.4a: Amazon Handmade: How to set up VARIATIONS (19:00)
6.5: Regular Amazon: How to Set up your Variations* (10:13)
6.6: Regular Amazon: APPLY for an UPC exemption
6.7: Customization/Variation Checklist
UNIT 7: INCREASE: Advertising made easy
7.1: Automated vs Manual Campaign & Which One Should You Use (8:34)
7.2: How to set up a Automatic Targeting Campaign (11:44)
7.3: How to set up a manual targeting campaigns (15:55)
7.4: How to Choose your Bidding Strategy (11:36)
7.5: How to Read Your Ad Campaign Stats (21:41)
7.6: Your ULTIMATE Ad Campaign Check In Schedule
UNIT 8: INCREASE: FBA
8.1: FBA - Fulfillment by Amazon (7:02)
8.2: What To Send, How Many to Send, and When
8.3: How To Create a Shipment for Amazon FBA (15:41)
8.4: How To Pack and Send a Shipment To Amazon FBA
UNIT 8a: INCREASE: BRAND REGISTERED OPTIMIZATION
BRAND Registered Overview + How to Apply (4:13)
Stores (21:10)
Ads - Sponsored Brand (30:47)
A+ Content (18:31)
Posts (11:58)
Customer Engagement Emails (coming soon)
UNIT 9: CALIBRATE: Optimize your listings with Business Reports
9.1: How to Check if You Are Being Found In Search (5:16)
9.2: How to Read Your Business Reports (7:48)
9.3: How to IMPROVE your Views - Step By Step Checklist (34:21)
9.4: How to IMPROVE your Conversion Rates -Step by Step Checklist (22:43)
9.5: Step by Step Action to Identify WHY You Dropped in Sales (37:02)
9.6: How to Report Infringement of Your Designs
UNIT 10: CALIBRATE: How to Optimize Your Ad Campaigns
10.1: How to Read Your Ad Dashboard & What to Look for (6:23)
10.2: How to Edit Ads When You Are Spending Too Much (49:26)
10.3: How to Edit Ads When You Aren't Being Found As Much (21:45)
6.6: Regular Amazon: APPLY for an UPC exemption
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