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UNIT 1: Getting Started
1.1: What is an email list & How does it work? (3:51)
1.2: Why You Need an Email List For a Long Term Marketing Plan (6:17)
1.3: Which Email Service Should I Be Using and Why? (10:53)
1.4: How to Set up a Mailchimp Account (5:11)
1.5: How to Create Additional Email Lists
UNIT 2: Growing your Email List
2.1: What is an Opt in offer and how to use it to grow your list (5:58)
2.2: 6 Effective strategies for an opt in offer (8:39)
2.3: How to Design your Opt in Page (20:44)
2.4: How to set up your first automated message and what to include (16:42)
2.5: How to Design Your Opt in Graphic (21:09)
2.6: Why create a thank you page (8:27)
2.7: How to create a Thank you page (8:24)
2.8: 5 ways to get people on your list! (6:12)
2.9: 17 Additional ways you can grow your email list (17:54)
2.10: Final thoughts on building your list (4:58)
UNIT 3: Email Marketing - What & When To Email Your Subscribers
3.1: The #1 thing you need for a successful email campaign (4:19)
3.2: What Should You Email Your Subscribers? (Holiday Specific & Sale Type) (8:44)
3.3: 14 Additional Reasons to Email your customers (Non Date Specific) (12:38)
3.4: How to Plan The Best Time to Send an Email to Maximize Sales (8:38)
3.5: How Often Should You Email Your Subscribers (Increase Sales & Annoy Less Customers) (5:50)
3.6: How to Plan Your Own Marketing Calendar for the Entire Year, in 1 Day - Step By Step Guide (45:35)
UNIT 4: Email Marketing - How to Set Up Your Email Campaigns
4.1: How to set up email templates that match your brand (26:44)
4.2: How to Create Button and Text Graphics That Convert! (36:19)
4.3: How to create attention grabbing graphics for your email (33:48)
4.4: Effective subject lines that gets people to open your email! (13:14)
4.5: Companies who are doing it right.... (6:45)
4.6: The Ultimate Checklist for Your Email Campaign (before you hit send!) (19:00)
Unit 5: How to Maximize Your Email Campaign Results
5.1: How to Maximize your Email Campaign Results with Segmenting (10:11)
5.2: How to ReEngage Inactive Subscribers - 6 ReEngagement Strategy Swipe File (21:43)
UNIT 6: Automation Nation - How to Automate Your Entire Email Campaign Strategy
6.1: What is Automation and How Does it Work? (4:06)
6.2: How to Make Money from Your Email List Without Lifting a Finger - Non Date Specific (20:33)
6.3: How to Schedule An Entire Years Worth of Emails in 5-7 days (Holiday and NON Date Specific) (35:53)
UNIT 7: Results Matter - FAQ
7.1: I am not getting enough sign ups, what's wrong? (5:33)
7.2: I cannot get enough people to open my emails, what's wrong? (4:17)
7.3: I cannot get enough people to click on the links in my emails, what's wrong? (4:09)
7.4: I don't have any idea what I should Email my Customer, what do I do? (3:53)
7.5: I feel overwhelmed and don't know where to start (4:56)
7.6: I've sent out emails, but people aren't purchasing, whats wrong? (8:06)
7.7: People keep unsubscribing from my list - what should I do? (10:06)
7.8: I don't see my question answered here, how do I get help? (1:51)
BONUSES!
How to add a signature at the bottom of emails (10:09)
How to read your stats for your email list (10:32)
How to Prevent Your Email From Going To Spam (26:22)
Connect Aweber to your Etsy Shop (8:37)
Weber mini training - Set Up Instructions (23:57)
Case Study 1 - Improving a Loyalty Email (7:51)
Case Study 2 - Improving an Automated Email (7:44)
7.5: I feel overwhelmed and don't know where to start
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